SucceedSmart
My Role
Creative Direction
Lead UX/UI Design
Branding
Marketing Collateral
Illustration
Info
SucceedSmart is a leading AI-driven recruitment platform that connects corporations with the world’s top executive talent.
For the launch of SucceedSmart, I was brought on to redefine their brand expression. Collaborating closely with the CEO/Founder, Marketing Director, Copywriter, and Engineer, I spearheaded the development and execution of a comprehensive visual strategy across all key touchpoints—website, promotional materials, communication templates, social media, and the app. The result is a brand that’s not only professional and credible but also warm, approachable, and deeply human. The website and app boast sleek, intuitive designs, offering a seamless experience with carefully crafted moments of delight.
Reimagining SucceedSmart’s App Onboarding Experience
After the app launched, the team identified several critical issues: low adoption rates, high user drop-off during onboarding, and unclear messaging that failed to set expectations. Users felt overwhelmed by the amount of profile information required before they could access core features like networking and job matching.
To address these challenges, SucceedSmart asked me to reimagine the user onboarding flow. I analyzed the existing experience, identified key pain points, and sketched out two alternative user flows aimed at reducing friction, improving clarity, and driving engagement.
App Design
The brand’s personality is reflected throughout the app via thoughtful use of color, typography, and iconography. Custom illustrations are also incorporated to engage and delight users as they navigate the experience.
Design Process
Here are a few screenshots showing SucceedSmart before the redesign and a snippet of the research and design process.
