SucceedSmart
My Role
UX/UI Design
Branding
Marketing Collateral
Illustration
Info
SucceedSmart is a premier AI-driven recruitment platform connecting corporations with the world's best executive talent.
In preparation for the launch of SucceedSmart, I was hired to help them reimagine their brand expression. I collaborated directly with the CEO/Founder, Marketing Director, Copy Writer, and Engineer on the project to develop and execute the visual strategy for the brand across different touchpoints including website, promotional materials, visual communication templates, social media, and app. The final result is a brand that feels inviting, professional, credible, and very human. The website and app layout is clean, simple, and easy to use with deliberate moments of delights.
Reimagine SucceedSmart's App Onboarding Experience
After the app launched, they’ve discovered some major problems. They've experienced a low adoption rate, users were dropping off during onboarding, the onboarding messages were not clear to set expectations, users were overwhelmed with filling in their profile information in order to unlock app capabilities to network or get job matches.
They reached out and asked me to reimagine their app’s user onboarding flow. I sketched out two possible user flows to solve those problems.
App Design
The personality of the brand is extended into the app through the use of colors, fonts, and iconography. Custom illustrations are introduced to engage and delight users as they interact with the app.
Design Process
Here are a few screenshots showing SucceedSmart before the redesign and a snippet of the research and design process.
