Livefyre Engagement
Cloud
My Role
Lead Designer
UX/UI Design
Branding
Brand System
Marketing Collateral
Iconography
Info
Real moments make brands better. Livefyre’s platform helps brands and publishers harness user-generated content from across the web, turning it into meaningful digital experiences to engage their fans.
The new brand brought to life the concept of engagement and human connection through vibrant colors, playful iconography, illustration, and honest photography. It blends the simplicity of great moments of engagement with the complex inner workings of the Livefyre platform that make these moments possible.
Credits
Creative Director: Michelle Haft
Senior Designer: Amy Li
Copy Writer: Frank Morgan
Project Manager: Aimee Lowry
Visual Language
We collaborated with Fuzzco to illustrate the initial 10 app icons which become our iconography style. Based on the established style I created additional icons, developed a visual language to represent our product apps, workflows, and secondary graphics.
Building Our Marketing Collateral
Content marketing is a crucial part of the marketing engine. We adapted our brand to numerous pieces including datasheets, tip sheets, white papers, and customer success stories, and distributed these through email nurture campaigns as well as through social channels.
