Livefyre Exhibition Booth
at the Adobe Summit
My Role
Creative Direction & Design
Info
As a platinum sponsor at the Adobe Summit, Livefyre was given a standard 20'x20' booth to promote their brand. The theme of the conference was "Content Velocity". The final booth design fully embodied the theme of speed and rush. We licensed photos from photographer Tadao Cern's extreme wind photo series, the "Blow Job", where he captured people's exaggerated expressions as they were blown head-on with intense high wind. The end result was a huge success. The booth was bold, unique, fun, and provocative; it stood out in the conference and drew in a lot of people who requested product demos.
Credits
Booth Ideation & Design: Amy Li
Video Creation: Michelle Haft
Promotion
Promotional insert and a teaser clip were created to promote our booth.