PowerFan

My Role
Creative Direction
Lead UX/UI Design
Design System
Illustration

Info
Revolutionizing decentralized finance (DeFi) and NFT innovation, PowerFan empowers authors, artists, and creators to engage in commerce in powerful new ways—leveraging NFTs, social tokens, and blockchain technology.

Partnering closely with the PowerFan founding team, I led the development of a bold, future-forward brand identity. Beyond a logo refresh, we introduced a modern typographic system, a distinctive color palette, and custom graphic elements—all crafted to capture the energy and disruption of the Web3 space. This new visual language was implemented across key user touchpoints, including the login and logout flows, resulting in a cohesive, immersive experience that radiates cyber-futurism, innovation, and creative freedom.

Credits
Collaboration with Yunji Jun